![]() More than that, setting a minimum order amount for free shipping is a good strategy of up-selling as well as reducing cart abandonment. It means setting some free shipping thresholds, the free shipping option only shows when the buyer checking out the cart to qualify for free shipping.įree shipping for orders over a certain amount ($100/$200/$300): The number like 100, 200, 300 are the psychological triggers that will make people feel it be “expensive”, even $99,99 sounds cheaper, so offering free shipping at these points are very useful. So if it’s possible, it’s better to provide 3 or more shipping options But for low-price item buyers, free shipping is the best, they don’t care that they will wait for 2 weeks. For example, for last-minute Christmas shoppers, shipping speed means everything, when they are ready to pay more for overnight shipping or 2-day shipping, the estimated shipping time shows “7-14 days”, they will give up without hesitation. According to statistics and some case studies, about 7% of online shoppers abandon items to their cart because they can’t get the shipping option they need. ![]() Online shoppers like to have options, it gives them the feeling of taking control. Offer multiple shipping options including free shipping. By improving the website presentation, setting up more reasonable item categories, adding cross-selling links, etc., online store owners can effectively increase the product viewed per user and shopping cart adding conversion rate, how to reduce the cart abandonment rate? One of the most useful ways is offering free shipping because the most common(44%) cause is high shipping cost, but remember to use it wisely.
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